McIntosh, C70, MC2152, KEF, Blades

Basil Audio now offering KEF

Basil’s finest audio systems’ electronics to receive a boost from KEF Blade and Reference Series Loudspeakers and allow customers to audition in a single speaker environment

LOS GATOS, Calif., January 3rd 2020 – Basil Inc. today announced that it is now an authorized dealer of KEF home audio products at a time when the British-born company is introducing new products through scientific innovation and hands-on experimentation to underwrite its reputation as the ultimate loudspeaker manufacturer.

Basil Inc. will bring all of KEF’s renowned product ranges to music lovers and those who long for improved TV sound quality. They will perfectly pair and integrate KEF’s speaker systems with various types of amplifiers and sources as well as mating the Reference series hi-fi loudspeakers with the world’s finest sounding upgradeable all-in-one streaming music systems.

KEF’s flagship range currently comprises the Muon, Blade, Blade 2 and LS50. The Hi-Fi range comprises Reference, R-series and Q-series. Basil will work with custom install professionals in the Bay area to seamlessly plan, execute and retrofit high quality multi-room audio systems based on the entire KEF range.

At their Los Gatos showroom, Basil’s expert team will showcase KEF’s considerable materials and manufacturing expertise, engineering prowess and innovative speaker techniques to bring a new level of performance into the home. “We are pleased to be offering KEF at Basil Audio. Their professional approach to customer needs and expert analysis when combining KEF speakers with top electronics is a superb match” said Kerry Finnegan, Regional Head of KEF America. Mr Finnegan went on to say “If our customers are looking to get the best results from their KEF selection they now need to look no further. As well as a warm welcome at Basil Audio’s Los Gatos Showroom to hear KEF today they can expect their skillset to deliver each and every time making KEF and Basil Audio the right choice for the most complete sound whatever the environment.”

For KEF’s founder Raymond Cooke, the approach to producing better loudspeakers was to apply a high level of rigorous engineering in all the key design areas. The initial priority was to develop new drive units with improved performance, and for these he used the latest in synthetic materials such as Melinex, Polystyrene, Bextrene and Neoprene. Next in importance was the system design – how to combine these drivers with their enclosures and crossover networks in order to create loudspeakers that would push the performance envelope further than had ever been achieved before.

For its part Basil believes that demonstrating such well thought out engineered creations requires meticulous attention to overall system setup, including speaker positioning, electrical connections, mechanical stability and removing undriven speakers from the listening room, and providing a relaxed and natural environment when auditioning.

About BASIL INC.
Basil Inc. was formed to provide, install and support world class audio systems for music lovers and audio enthusiasts in the San Francisco Bay Area. Basil selects audio components and systems from leading manufacturers and provides system solutions that are musically and aesthetically satisfying in home or office environments. The Basil team has extensive technical experience over decades designing complex analog and digital systems used in leading high tech systems and by semiconductor companies. The company was born from a close association with the key partners.
Based in Los Gatos, Calif., Basil services customers in Northern California and other regions in western US. Basil and the Basil logo are trademarks of Basil Inc. All other brands, product names and marks are or may be trademarks or registered trademarks used to identify products or services of their respective owners.
Visit: basilaudio.com for further information about Basil.
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About KEF
The company was founded in 1961 by Raymond Cooke OBE (1925–1995) and was initially headquartered in a Nissen Hut on the premises of Kent Engineering & Foundry (from where the name KEF is derived) – a metal-working company on the banks of the River Medway, near Maidstone in Kent. KEF’s ethos has always been based on the continuing quest to find new and better ways of reproducing sound. Since the company’s establishment, KEF has maintained a flair for unusual and controversial speaker engineering, design and material use. KEF has always driven innovation in sound with examples including its iconic ‘egg’, Muon and Blade speakers. KEF is a member of Gold Peak Group and its products are available in more than 60 countries. In 2011, KEF celebrated its 50th anniversary and now the company continues its commitment to building on its strong heritage. Visit: http://www.kef.com for more about KEF and its products.

Contacts
Basil Inc. Press Contact:
Deondra Bicknell, 408-647-5407
deondra@basilaudio.com

KEF Marketing Contacts:
Becky Reader at becky.reader@kef.com
Grant Ellis at grant.ellis@kef.com
KEF’s Media Contacts:
Dominic Dawes at dominic@andygilesassociates.co.uk
Andy Giles at andy@andygilesassociates.co.uk